We created a digital card-acquisition campaign around an animated dog character called “Pocket” to differentiate Netspend from a “sea of sameness” in the prepaid card category.
We created a digital card-acquisition campaign around an animated dog character called “Pocket” to differentiate Netspend from a “sea of sameness” in the prepaid card category.
OCG developed an emotionally driven, ownable strategic approach targeting three key audiences: millennials, urbanites, and low–moderate income families.
