A multi-year, multi-faceted campaign to combat a severe nursing shortage in the U.S.
A multi-year, multi-faceted campaign to combat a severe nursing shortage in the U.S.
For over 18 years, fresh and exciting materials encouraging people to become nurses
Posters and collateral development, trade shows and events, online and print advertising…
Devising a strategy and creating characters and stories to introduce the profession to a much younger audience