Advancing the Brand and Adapting to New Challenges

As pioneers in cancer treatment, Advanced ROS was the first facility to offer the breakthrough TomoTherapy treatment in the Northeast. They turned to One Creative Group to create their branding. We created a new look and logo, Web presence, and print and radio advertising – along with a complete media plan.

Within three months, Advanced ROS had increased their business by 225 percent.

When new competition moved in just a few doors down, Advanced turned again to One Creative Group for a reinvigorated plan that would meet this new challenge. We amped up our efforts and devised a new strategy, spotlighting new advances in hard-hitting messages that made an impact with our audience. Today, Advanced ROS is more than holding its own in an environment where the competition is right next door.