Ann Newland, Director Social Media

For 13 years, Ann has utilized her holistic approach to provide clients with insight-driven channel marketing strategies. Her eclectic background ranges from digital marketing, CRM and market research to public relations.

As co-founder of NewMantra, she is tireless in her pursuit for excellence on behalf of agency clients. She uncovers strong consumer insights for each client's business and directs the development of effective, competitive marketing and strategic communications programs.

Ann previously held the position of Vice President, Integrated Marketing at GlobalFluency, where she led digital strategy and program development for CSC, IBM, D&B, Alterian, Catalina Marketing and AVG Technologies. Prior to GlobalFluency, she worked for MBS, leading the execution of direct marketing strategies for several high-profile luxury and beauty brands. These included Polo Ralph Lauren, Estée Lauder, Clinique, Origins, La Mer, M•A•C, Bobbi Brown, Jo Malone, Tiffany & Co., Cole Haan and A&E. As Director of Client Services, Ann uncovered opportunities for increased conversion while assisting her clients with the implementation of emerging technologies to drive greater consumer understanding and improved campaign performance. Previously, Ann served as Director of Client Development for the NPD Group, Inc., where she led the NPDTechworld client services organization in maintaining and building revenue for more than 85 information technology and consumer electronics brands, including Belkin, Altec Lansing, Buffalo Technology, Casio, Kensington, Seagate, Maxtor, Iomega, Palm, Creative Labs, Lexar, SanDisk and M-Systems. She also held management positions at DoubleClick and Informed Decisions Corp.

Ann attended San Francisco State University, where she received her Bachelor of Science in Business Administration with a Marketing emphasis. She spends her leisure time producing music and exploring New York City's restaurants, parks and museums.